Melody Jennings Bowers (co-founder along with Shannon Ware of Virtual Collective and Her Data Method) is on a mission to teach small business owners how to access and understand digital data so they can make better business decisions. She became hooked on data when she started seeing results from implementing SEO strategies after launching their first website for their company. When she saw how their Virtual Collective clients were struggling with many of the same issues she wanted to figure out a better way to explain why data matters. Calling on her background in education she began trying new ways to teach clients how to identify the data that they needed to start collecting in order to establish a solid foundation with the courses found on HerDataMethod.com.