Karen Jackson

Director of Marketing

Karen Jackson originally from Cleveland Heights Ohio moved to Nashville to attend Fisk University.  Following graduation, she began her career in marketing working in music industry at EMI Gospel, and later for Motown Records.  Karen was the Director of Marketing for their Gospel division, and oversaw all branding, marketing, and publicity for the label.  With over 17 years of marketing experience, she has worked with many high-profile artists, such as, CeCe Winans, Aaron Neville, Smokie Norful, Heather Headley, Vashawn Mitchell, Tasha Cobbs, the Clark Sisters, and Kenny Lattimore.  Early in her career, Karen was recognized by Billboard Magazine in their annual 30 under 30, music executives to watch.

In 2015 Karen graduated with an MBA from Auburn University.  She was the first graduating executive MBA class for the Raymond J. Harbert College of Business.

Karen left the music industry and began a career in book publishing. In 2017 she joined Nelson Books, as the Director of Marketing.  She develops strategic marketing and brand campaigns for New York Times bestselling authors Jefferson Bethke, Donald Miller, Jen Hatmaker, Bob Goff, and most recently Gary Sinise.

Karen is passionate about leadership, and especially women in leadership. She happily leads a small all-female team of young millennial marketing and publicity geniuses.

Karen is a wife, mother, avid reader, traveler, and lover of all things wine.

Sessions

April 13, 2019
Panel: Creating Compelling Content In A Curated World
Studio A
12:45 pm  -  1:20 pm