Making Content Sticky

April 13, 2019
10:00 am  -  10:35 am
Studio D

Learning content designers are challenged to ensure that learners not only complete their training… but that they remember it. Our content and learning experiences need to be designed in such a way that they cater to how the brain processes information and commits that to memory. In other words, it’s our job to help learners connect with content to make learning sticky.

This session will explore fundamental applications of brain science for learning and content design. We’ll bust some common myths around how the brain creates neural connections and processes information, share some proven practices and stats around how to best connect audiences with content, and challenge each other to think differently about how our content is designed, packaged, and delivered in such a way that our content is sticky – that it becomes stored in the long term memory of our audience.

Get ready to have a little fun and get a little nerdy as we explore how the brain facilitates recall, and how to design content to create neural connections that sticks.


Session Category :  Content Strategy