Jamie Dunham leads Brand Wise, a brand strategy firm with a focus on building cultural
relevancy for brands. A postmodernist on the subject of branding, Dunham works to
ensure consistent branding across all consumer touchpoints to tell their brand story and
Her popular blog TheLipstickEconomy.com offers perspectives on marketing to the
108 million adult women in the U.S. that make 85% of all consumer purchases. She is a
frequent speaker and contributor to blogs and news media.
Jamie has provided counsel to many consumer and non-profit sectors whose audience
are women. Brands she has helped guide include Beaches of South Walton, CareNow
Urgent Care Centers, Community Health System, Gigi’s Cupcakes, HCA hospitals and
health systems, O’Charley’s Restaurants, Pigeon Forge, The Land Trust for Tennessee,
The Little Clinic, The United Methodist Church, Twice Daily and YWCA.
She is immediate Past President of the Nashville American Marketing Association. She
hosts a popular Red Letter Day event in August of each year focused on marketing to
women. She is active in the community, currently serving on the boards of Begin Anew
and YWCA Nashville & Middle Tennessee.
You can recognize Jamie by her signature red lipstick and her Southern drawl. By the
way, she can find her living on her iPhone and strong coffee in Nashville, Tennessee.