Andy Tyer

Andy Tyer

Senior Creative Director

As an award-winning copywriter and creative director — okay, enough of that nonsense. Andy stumbled into the marketing of inelegant brands 20 years ago when he took the wrong job offer and became the senior copywriter for Doral® cigarettes.

He continued this streak as a creative director at Saatchi & Saatchi X where he led an all-male creative team working on . . . feminine care products for Procter & Gamble. Shortly after, they added heartburn relief to his team’s product roster.

Today, Andy is the senior creative director for Brookdale Senior Living, headquartered in Brentwood, Tennessee.

Andy has led the creative and market strategy for such brands as Tampax®, Always®, Prilosec OTC®, and Pampers®. He also served a stretch as the shopper marketing creative lead for a number of Mars® Petcare brands.

If he ever gets bored with creative direction, he’ll probably write a book.


April 21, 2018
How to Talk About Products That Nobody Wants To Talk About
Design Room 1
1:25 p.m.  -  1:55 p.m.