How to Use Data to Find Your Company’s Voice (Sooner Than Later)

Data has become an unavoidable part of doing business online. There are plenty of gurus, experts, and data geeks out there who are talking about what you need to be doing with your data to help your business grow.

But what if you don’t HAVE any data yet?

Or maybe you have some data, but don’t have a clue about what to do with it?

If you have ever felt technically challenged (or overwhelmed) when people start talking about all that data can do for you, then this session is for you!

In order for online marketing to be successful, you must first be able to identify AND communicate with your customers. Learn how to establish a simple baseline to help you measure what works and what doesn’t while you test your assumptions. Like Peter Drucker once wisely said, “If you can’t measure it, you can’t improve it.” Once you feel confident that your company’s voice resonates with your customers and aligns with your brand’s vibe then you can confidently invest in more serious branding and marketing endeavors.

Session Hashtag: #CCN18Data