How to Talk About Products That Nobody Wants To Talk About

If people already love the product or service you offer, it’s arguably easier to market to them. But what can you do when the opposite is true? How do you talk about a brand that people tend to shy away from—even if they can directly benefit from it?

Discover some tried-and-true strategies to get people engaged with your product or service from a creative director who built a career doing it. You’ll learn how some of the most iconic brands – if not universally loved ones – got people talking. And buying.

Session Hashtag: #CCN18BrandTalk