With all of the fluff advice about building a brand whirling around the Internet, it is easy to get overwhelmed or to even misstep in your marketing. Differentiating yourself from your competition, and building trust with your customers and potential customers, can be wildly frustrating without the right road map. In this interactive session, Amber Hurdle, walks you through:
– How branding fits into the bigger picture of your business
– The #1 secret to brand clarity
– Examples of large brands competing in the same industry (and what you can learn from them)
– How to create THE essential statement that will guide not just your marketing, but your business practices for years to come
Through this engaging presentation and complementary worksheet, you will leave this session with the vision and confidence to craft your brand promise — eliminating confusion, awkward elevator pitches at networking events, shoddy social media posts, ambiguous website copy and more. Freshly equipped with this secret, you will boldly attract the right customers: customers you will enjoy serving and who will gladly pay for the product or service you offer.
Session Hashtag: #CCN18Secret
Session Category : Branding / Marketing