If you are attracting a client base through your personal brand, you have probably wondered how “real” and transparent you can be in your content. Can your voice be both totally authentic and completely professional? Maybe. The balance is unique for each personal brand, and content creators can be deliberate in their choice between how much of themselves will shine through and how “professional” their voice will be.
In this session I will lead attendees through a series of real-world examples, and questions to help them consider what the right balance is for their personal brand.
Session Hashtag: #CCN18YChooseYourVoice
Session Category : Content Strategy