Emotional Mainframe

Connection. It’s something we are all crave. No matter your audience, your readers want to feel heard and understood. They want to feel an emotional connection to your product, cause, industry, brand, etc. What if the formula for creating that digital connection was as simple as incorporating Emotional Intelligence (EI) into your content strategy?

During this session we will evaluate the key components of EI: motivation, empathy, regulation, and awareness. We will learn how to best utilize these components to enhance consumer experience and engagement.

Session Hashtag: #CCN18EmotionalMainframe