April 21, 2018

Digitize Your Clients with Facebook People-to-People Targeting

10:40 a.m.  -  11:10 a.m.
Studio B

It is easier and less costly to get in front of your ideal clients today than ever before in history because of social media. Sixty-three percent (63%) of companies say that generating traffic and leads is their top marketing challenge. Seventy-four percent (74%) say that they use Facebook for professional purposes. The number one reason […]

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Influencer Marketing: From Building a Personal Brand to Being a Brand Ambassador

3:25 p.m.  -  3:55 p.m.
Studio B

The rise of social media is creating a new world of powerful online voices who actively engage with large communities of like-minded fans and followers. Whether they focus on fashion, food, fitness, parenting, pets or positive thinking, these online influencers have become valuable assets for brands and business looking to reach new or specific audiences. […]

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Honing Your Live Video Voice

4:05 p.m.  -  4:35 p.m.
Studio B

Live video is much more than a marketing play because it shrinks the distance between people by humanizing your brand and business. Live video can not only be a creative expression of yourself, but help build your business and brand. Erik Fisher and Jeff Sieh have been doing live video for Social Media Examiner on […]

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