April 21, 2018

Your Voice. Find it. Give it. Launch it.

9:00 a.m.  -  9:50 a.m.
Gallery

Your story is there. We all have one. But how can your story start a movement, build a tribe and bring about the positive change you wish to see in the world? Alaina Shearer tells the story of her journey as a content marketer and change agent guiding her audience through the moments leading up […]

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Repurpose Your Words

10:00 a.m.  -  10:30 a.m.
Lecture Room 1

You have something to say – find your unique voice for your words and then develop creative and powerful ways to put your words to work: Simple ideas for finding your voice Quick Tips for getting the words down Turn scripts/blogs into ebooks Turn ebooks into print books Turn blogs into to memes Turn podcasts […]

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The Green Pen Strategy to Find Your Voice and Amplify Your Success

10:40 a.m.  -  11:10 a.m.
Studio D

I will discuss a content strategy that focuses on identifying strengths in your work in order to hone and amplify your voice as a content creator. This strategy applies to everyone creating content who wants to spend more time doing what they were born to do while minimizing or eliminating everything else. Session Hashtag: #CCN18GreenPen

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Your Message On Purpose

10:40 a.m.  -  11:10 a.m.
Lecture Room 1

You have it. You know it better than anything else. But are you using it fully and to your marketing advantage? Your life purpose and unique personal story give you one of the most powerful tools to authentic engagement for the people who need you most. No one can be you because no one has […]

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Perspectives from Black Panther: A Compendium of Voices from Wakanda

10:40 a.m.  -  11:10 a.m.
Drawing Room 2

As we live in a world increasing in terms of economic globalization, the speed of technology, and diversity, what lessons can we in the West learn from the rest? In the middle of a policing crisis, issues of injustice, and extreme poverty, a movie can help set the stage for new levels of dialogue and […]

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8 Incredibly Simple Ways to Get More People to Read Your Content

11:20 a.m.  -  11:50 a.m.
Studio B

You’ve slaved over your content, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads it. No comments, no tweets, no sharing on Facebook. The solution may be a lot easier than you expect! Discover how to attract and hold attention when you write less and spend a few extra minutes styling […]

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How Real Should Your Voice Be?

11:20 a.m.  -  11:50 a.m.
Design Room 1

If you are attracting a client base through your personal brand, you have probably wondered how “real” and transparent you can be in your content. Can your voice be both totally authentic and completely professional? Maybe. The balance is unique for each personal brand, and content creators can be deliberate in their choice between how […]

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The Voice of Old Media: Legal Lessons from Old Media for New

1:25 p.m.  -  1:55 p.m.
Lecture Room 1

Despite the differences in old media and new media, the legal issues faced by both are essentially the same. During this talk, I will explore the basic legal issues that publishers across technologies face with a particular focus on defamation. In addition, the session will include a mock pre-publication review exercise to get the audience […]

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The Power of the Learner’s Voice

2:45 p.m.  -  3:15 p.m.
Drawing Room 2

Sponsors, approvers, subject matter experts, content developers – there are so many voices of authority throughout the process of developing an online or in-person learning experience. Most of them focus on all the “stuff” they feel learners need to know and do. However, where are the voices of the learners, and how significant are they? […]

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Emotional Mainframe

4:05 p.m.  -  4:35 p.m.
Design Room 1

Connection. It’s something we are all crave. No matter your audience, your readers want to feel heard and understood. They want to feel an emotional connection to your product, cause, industry, brand, etc. What if the formula for creating that digital connection was as simple as incorporating Emotional Intelligence (EI) into your content strategy? During […]

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Story + Value = Engagement (Minus the Ring)

4:05 p.m.  -  4:35 p.m.
Design Room 2

How did a person with no film or marketing experience get a huge client/mentor and start working with a marketing firm? The answer is I told stories that were 93% true and read books that challenged my way of thought as well as provided value up front to most that would listen for free. I […]

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Wrap Up: Hang Up and Listen

4:45 p.m.  -  5:00 p.m.
Studio B

After spending the entire day thinking about the idea of voice, what are our takeaways? What are our next steps? Let’s chat about our day and keep the conversation going during this wrap-up session … and then celebrate at the after party!  

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