The unconference for people who create and work with digital content
April 21, 2018
The Pitch: Gain Authority in Your Industry
In 2011, I went on over 100 interviews in pursuit of a career in public relations. I was embarrassed that I struggled to gain entry into Corporate America after graduating college. Therefore, I hid my struggles, didn’t ask for help, internalized the rejection and tried to pretend to be something that I’m not. I got […]
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Giving Women a Voice in Your Marketing
Women make 85% of consumer purchases but feel that 90% of marketers don’t understand them. Give women a voice in your content by responding to their wants and needs. True engagement begins with understanding your audience and then building a responsible marketing program that truly reaches women. We will cover off on how to build […]
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How to Use Data to Find Your Company’s Voice (Sooner Than Later)
Data has become an unavoidable part of doing business online. There are plenty of gurus, experts, and data geeks out there who are talking about what you need to be doing with your data to help your business grow. But what if you don’t HAVE any data yet? Or maybe you have some data, but […]
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People Like Us: Creating Tension To Make Change
Every company, product, and interaction exists to make change happen. The past two decades have been filled with change. Everything from technology, to politics, to social awareness is changing around us. The tension this change creates, along with our own internal narrative, or voice, influences how we adapt. In People Like Us: Creating Tension To […]
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Improve with Improv
Improv will help you close a sale, keep your spouse happy, get a job, and avoid bombing on stage (usually). Expect lots of laughs and “yes and” moments. Improve with Improv includes three key ways you will improve your life and find your voice with skills from improv. Fun fact: I’m a graduate of Second City in […]
How to Make AI and Marketing Work in Tandem
Does AI have a voice in marketing? What things should AI be able to do for me in marketing? Marketing and Artificial Intelligence … how do they mesh? Begin thinking smart when it comes to marketing. Using AI to reduce the amount of time you spend doing the monotonous stuff allowing your creative side to […]
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How to Talk About Products That Nobody Wants To Talk About
If people already love the product or service you offer, it’s arguably easier to market to them. But what can you do when the opposite is true? How do you talk about a brand that people tend to shy away from—even if they can directly benefit from it? Discover some tried-and-true strategies to get people […]
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Establishing Your Voice Through Building Your Personal Brand
In the buzzy world of the Internet with many voices, how do you establish your own voice whilst creating a digital footprint that is unique to you? In this session you will learn how to take the brand that is YOU to the next level. Learn the strategies and tactics that will assist you in […]
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You Don’t Need More Followers, You Need To Be Nicer
Some say traditional marketing tactics have been completely obliterated by social media. Have analytics and algorithms really replaced product, price, placement, and promotion? Maybe so, maybe not. The real questions we should be asking is what are our customers, followers, or consumers leaving with after they encounter us? What voice have we amplified by touching one […]
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Brand Stories to Make Clients Cry: Writing with Emotion
Crafting a single paragraph to reflect a brand can often be the most daunting experience for a marketing expert. Explore ways to translate client stammerings into beautiful works of marketing collateral. Session Hashtag: #CCN18WordsWithEmotion
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Gamification: Level Up Your Marketing Engagement
Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: “I’m hooked!” WoW has been around for nearly 12 years, and other games online garner similar sized – and just as fanatical – fanbases. How is it that a game – with “imaginary” achievements […]
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The Secret to Building Your Brand
With all of the fluff advice about building a brand whirling around the Internet, it is easy to get overwhelmed or to even misstep in your marketing. Differentiating yourself from your competition, and building trust with your customers and potential customers, can be wildly frustrating without the right road map. In this interactive session, Amber […]
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Influencer Marketing: From Building a Personal Brand to Being a Brand Ambassador
The rise of social media is creating a new world of powerful online voices who actively engage with large communities of like-minded fans and followers. Whether they focus on fashion, food, fitness, parenting, pets or positive thinking, these online influencers have become valuable assets for brands and business looking to reach new or specific audiences. […]
Nurturing Nashville’s Growing Freelance Economy
Let’s face it. The gig economy is here to stay! While freelance is not for everyone, for those who can make it work, it offers tremendous freedom and financial reward. For employers, it offers flexible access to part-time, often senior-level, expertise without the ongoing overhead associated with full-time employees. The key to making is work […]
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Nine Messages You Need to Know Before Publishing Your Content
There are nine messages that we got as kids that motivate how our generation makes decisions. Our generation lives off of purpose and belonging. But in order to create belonging, we must build connection first. As marketers and content creators, the dilemma strikes when we don’t know what motivates our audience in the first place. […]
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