As much as Sally Hendrick loves to learn about the next big thing in digital marketing, she loves even more to help other people learn about it.
She’ll be presenting her take on digitizing clients and using Facebook to generate leads with “Digitize Your Clients with Facebook People-to-People Targeting” as a featured speaker at Craft Content Nashville 2018 on April 21.
Hendrick’s entrepreneurial journey began five years ago, while she was working as a corporate actuary and statistician and tinkering with the idea of starting her own business. However, it would be three more years before she finally made the leap into the “success, yet grueling, launch” of Go-Sally-Go Consulting, she said.
As with most entrepreneurial ventures, the company that today aims to help business owners manage their social media marketing looks much different today than it did on day one. In fact, it started as a fitness consultation service.
“After helping others get healthy, which was the journey I was also on, I found that I was helping other fitness coaches with technology so much so that I decided marketing tech was pretty cool,” Hendrick said. “I had a knack for teaching it, which inspired me to make the switch. The marketing data ultimately was what I was after, so I could do statistical analysis.”
Alongside Go-Sally-Go’s expansion into social media marketing consulting, Hendrick also began offering digital courses on the topic in the form of Social Media Traffic School, a low-cost platform for others looking to strike out on their own and pursue their dreams.
“I watched so many startup entrepreneurs struggle financially. It was all they could do to buy the software they needed, much less hire private coaches. Digital courses seemed like the best way I could help them, so they could afford to truly be successful,” she said.
Hendrick credits her own love of learning in helping her to stay on top of the latest trends, making it fun to track down and implement cutting-edge information into her own practice. However, she also believes that recognizing one’s life purpose and pursuing a true calling that is in line with one’s life goals can go far in creating a successful business.
“Seeing how travel and cultural interests fit into my life goals, I’ve incorporated international workshops that allow me to travel to places I may otherwise never get to see. My clients can log into my courses from anywhere with an Internet connection, too, so I’ve amassed quite the global audience,” Hendrick said. “Needless to say, the flexibility of my business has allowed me to be around for my family, especially my girls in their formative, teenage years.”
The biggest issue facing digital marketing currently is meshing social systems with business systems, she said. She hopes that, in the future, it will be easier to connect those personal life goals to the professional world and find healthy, fulfilling environments where work and life can happily co-exist.
“My dream is that we’ll just be able to document our lives, and the people we’re supposed to attract will automatically find us. Those relationships will form synergies that make life and business more pleasant, which is what lifestyle business is all about in the first place,” she said. “Many businesses are underestimating that being open, honest, and personal with our content does not help us, but I believe it does.”
And as technology expands and evolves faster and faster into the next decade, she believes that digital content creation spaces will see that change, as it has seen so much change before, allowing people to express themselves and use their personal voices to right the wrongs they see around them.
“People speak out more about how they feel about corruption and injustice today than ever before. I feel that leads to more justice and less corruption for a better, safer, and healthier world.”