Pre-Conference Workshops

*****UPDATE (4/6/17): Unfortunately, this year’s workshops have been canceled. We apologize for the inconvenience.*****

For the first time ever, Craft Content Nashville will be offering additional opportunities for learning, sharing, and networking prior to Saturday’s unconference.

On Friday, April 7, CCN17 will host Pre-Conference Workshops at WELD Nashville, located at 90 Oceanside Dr., in the Wedgewood-Houston area of Nashville.

These workshops open to anyone and everyone, regardless of attendance at the main CCN17 event the next day. (Although, obviously we hope you attend both!) Tickets for workshops will be sold separately and limited in availability to allow for a more in-depth learning experience.

Craft Content Nashville 2017 Pre-Conference Workshops

Workshop #1: Podcasting Made Easy

Instructor: Jeff Brown, host of the “Read to Lead Podcast” and an award-winning broadcaster.
Time: 2:00 – 5:30 p.m., Friday, April 7

Launching a podcast doesn’t have to be hard. Let award-winning broadcaster and award-nominated podcaster Jeff Brown (Read to Lead) demystify the process for you.

Already have the basics down but want to take your skills up a notch? He’s got that covered too. Jeff will share proven methods for structuring and packaging your content that will exponentially increase the likelihood of your show’s success.

Workshop #2: Facebook Ads: 1 Million in Facebook Advertising

Instructor: Ryan Carter, founder and CEO of Parachute Media
Time: 3:30 – 5:30 p.m., Friday, April 7

Facebook ads can be a mystery to most people and even more difficult to understand their true value. In this two hour session, I’ll take you through my thought process on how I approach a Facebook ad campaign. We will be covering the following topics:

• How to organize and execute Facebook ad campaigns that support business goals and objectives
• How to set up your ads so that you actually know if the campaign was successful or not
• How to properly define your campaign goals
• How to identify the right audiences to target
• Objective based creative
• Reporting insights that you can’t get from standard Facebook charts

Workshop #3: Unleash the Power of Your Value

Instructor: Jennifer Way, president of Way Solutions and national speaker and consultant
Time: 3:30 – 5:30 p.m., Friday, April 7

If you feel your work speaks for itself you probably believe a work fairytale that is inhibiting others from crediting you properly for your contributions. This session provides key insights and actions to unlock the system of rewards and recognition at work. Use your value to drive the ROI you deserve.

• Define your value. If you don’t know it no one else will either.
• Surefire ways to get the right kind of attention from leadership.
• Influence the way others recognize and reward your work.