Studio D – CCN16 Schedule

10:00 a.m.

It’s Time to Get Anti-Social
Kimble Bosworth
#CCN16AntiSocial
Tracks: Social Media

Social media marketing doesn’t work for everyone. Heck, it doesn’t work for most small to medium sized businesses (and even some larger ones). But people keep doing it (mostly wrong) and clogging up our social feeds with pushy sales nonsense. Don’t be those people. Be the people who embrace these 13 steps to growing your business by being “AntiSocial.” Be the people who spend less than 2 hours per week growing your business using a more efficient and targeted social media engagement approach to get your ideal customers to come to YOU – instead of annoying them with your obnoxious social selling. Be the people who have a plan to generate real social media engagement ROI and have more fun doing it.

10:45 a.m.

Panel: New Media Kids on the Block
Kyra Walton, Daniel Ingram, Alisha Rochus, Lane Fernandez
#CCN16NewMedia
Tracks: Social Media, Content Strategy

 

 

 

 

This Funky Bunch are the New Edition from the New Media Communication Capstone program at MTSU. [Pause boy band references.] This panel of students will present five minute case studies of the portfolio projects that (they hope) will give them their start. [Resume boy band references.] Not Brothers, not Boyz, not Men, fresh from the Backstreet, they are All-4-One. These New Media Kids are headed in One Direction; to become your future boss. They’re not the 80s, they’re not the 90s, they’re Millennials and they’re kickin it up to 98 Degrees.

For real.

[This message was approved by Assistant Professor Todd O’Neill.]

11:30 a.m.

Panel: Accelerating Your Brand Through Stories
Brandon Gibbs
#CCN16BrandAccelerator
Tracks: Blogging & Storytelling, Branding, Creative Entrepreneurship

Many content creators struggle trying to harvest ideas into posts, blogs and videos, when often a simple story can do the trick.

This session is bringing together young creators and leaders who’ve accomplished growth in their creative brands through connection of story. Invited to the panel are designer Riley Jones, Nossi alum currently practicing in St. Louis, entertainer MK Musician, well known Indie Bangladeshi performer and up and coming architect Sam Ball, former president of NOMA at Mississippi State University. We may have one or two surprise panelists to add to the discussion.

The best entrepreneurs learn quickly and from a diversity of sources, with leadership and creative fields bringing the greatest insight. This panel hopes to empower the Craft Content audience to accelerate their brand in new and innovative ways via story.

12:05 p.m. – 12:45 p.m. LUNCH BREAK

12:45 p.m.

Instant Connection, Instant Stories
Allison Mayer
#CCN16InstaStories
Tracks: Social Media, Photo & Video

Instagram is a powerful player in the social media world, and still largely underestimated. I tell stories for a living. As a photojournalist, the visual pieces of my story are vital. Instagram seemed like the perfect medium for me, but I wasn’t gaining any traction. In 2015 – with 84 Instagram followers – I set out to learn everything I could about Instagram. After 6 months of research, trial and error, long hours, and consistent strategy, I crossed the 10,000 follower mark. My Instagram established my expertise, my images captivated my audience, and my stories gained loyal supporters.

This session will:

Walk you through my step by step process to build a loyal audience on Instagram.

Discuss what makes a perfect Instagram story.

Teach you the different techniques to start monetizing your Instagram, today. The same techniques I use to earn roughly $3000 a month directly from my Instagram account.

1:30 p.m.

Level Up Your Marketing: Utilizing Gamification
Mitch Canter
#CCN16Gamification
Tracks: Social Media, Content Strategy, Marketing & Business

Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: “I’m hooked!” WoW has been around for nearly 12 years, and other games online garner similar sized – and just as fanatical – fanbases. How is it that a game – with “imaginary” achievements and bragging rights – can grab someone’s attention, keep it, and even bolster it for long periods of time?

Mitch is a gamer and digital strategist from Nashville, TN. In this session, he’ll go over a few of the top “massively multiplayer” games on the marketing today – World of WarCraft, Final Fantasy XIV, and Destiny – and will look under the hood to see what marketing and psychological methods they use to attract customers. We’ll look at real case studies and observations that we can distill down into actionable points that you can do now to turn your marketing campaigns around. Finally, we’ll look at how those companies interact with their customers – even when they’re not logged on – to keep themselves in mind and in focus.

2:15 p.m.

Proximity Marketing and the Physical Web
Edwin Acevedo
#CCN16PhysicalWeb
Tracks: Content Strategy, Technology

The Physical Web (https://google.github.io/physical-web/) is an open source approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. In this session, you’ll learn how the Physical Web lowers barrier to entry for proximity marketing. We’ll show you some practical applications. You’ll learn why context matters as much as content. And you’ll learn why marketers, content administrators and creators, project managers and consumers will want to explore this new dimension of the Web.

3:00 p.m.

How to Get Your First 1000 Email Subscribers
Matt Ragland and Darrell Vesterfelt
#CCN16First1K
Tracks: Content Marketing, Business & Marketing

Whenever we start a new thing, we need to tell people about it and get them on board! There is still no better way than email to build influence and connect with people. It converts better, sells better, and communicates better.
But email addresses can also be a lot harder to get, especially when you’re starting out.
We’ll show you how to go from 0 to 1000 subscribers in 4 steps, and we really believe you can do this in 30 days!

3:45 p.m.

Secret Life of Me: Capturing Your Life Experiences Truthfully–and Anonymously
Ayumi Fukuda Bennett
#CCN16Secret
Tracks: Blogging & Storytelling

Many of us go through life experiences that makes us want to chronicle it, but then we get afraid. And rightfully so. It’s easy to think that stories have to be polished or checked for SEO. But at its core, stories are valuable because of what it says, not because of who wrote it.

Ayumi will recount how she first got into blogging while undergoing treatments for a mental illness, and why it was important for her to keep anonymity while choosing to chronicle her thoughts during that time period. She will share the lessons she learned in writing through the darkness, and how you can also get started ‘in secret’ as we all take another step in life.