Design Room 2 – CCN16 Schedule

10:00 a.m.

Becoming a Mindful Leader
Matt Thieleman
#CCN16Mindful
Tracks: Creative Entrepreneurship

Technology is eating the world. (And that’s OK, but…) In order to be a successful leader tomorrow and beyond, you’re going to need to be equipped to handle everything that comes with exponential technology and limited time.
What do we need? Mindful leaders: Fully present, aware of themselves and their impact on others, and focused on achieving the goals of their team.

In this session I’ll discuss the characteristics of a mindful leader, tools for becoming more mindful (meditation!) and how you can lead your team to success.

10:45 a.m.

Sales Process and Strategies for Creatives
Jim McCarthy
#CCN16Sales
Tracks: Creative Entrepreneurship

Selling your craft isn’t always easy. After several years in the car business as well as more than 18 years in the radio industry as a creative professional, I’ve learned that maybe car salespeople have some things that we creatives could learn. This session will help you with strategies and techniques adapted from an automotive-style sales process so you get the rate you’re worth. It’s a great method for anyone in a creative profession.

Topics include:

• The Meet and Greet/First Contact
• Getting Past Rate Seekers to a Face-to-Face or Phone Call
• Fact Finding/Uncovery
• Value Proposition
• Trial Closing and Presenting Numbers
• Closing and Fulfillment

11:30 a.m.

Laughing All the Way to the Bank
Jon Wolfe
#CCN16Laughing
Tracks: Creative Entrepreneurship

Laughter is a great way to relieve stress, promote positive social interaction and healthy well-being. A medical researcher uncovered scientifically-proven benefits of laughter in productivity, health and happiness and then created laughter-inducing techniques now practiced in 60 countries around the world.
Jon Wolfe is a professional facilitator, writer and Laughter Yoga Leader. He’ll share the energizing, moving ways you can promote joy and laughter on your way to the bank, your work, and a happier outlook on life. Movement based. No special clothing or equipment needed.

12:05 p.m. – 12:45 p.m. LUNCH BREAK

12:45 p.m.

Membership Site Mastery
Zach Schimenz
#CCN16Membership
Tracks: Content Marketing, Marketing & Business

Recurring revenue and passive income. The holy grail of an internet business. And the fastest way to achieve this is with a membership site full of valuable content.

In this session I’ll walk you through the step-by-step content and business templates I used to grow a membership site from $0 to over $3,500 a month in under a year. It’ll cover things like:

• How to boost your Lifetime Customer Value with tiered pricing models
• How to make your customers “stick” and keep paying month after month
• Strategies for Automating your entire business so you can spend less than 15 minutes a day on it

1:30 p.m.

Once Upon a Tweet: Telling Stories Through Live Tweeting
Nicholas Norfolk
#CCN16Tweet
Tracks: Social Media

One does not simply attend an event and live tweet verbatim what is happening. Discover how to put social back in social media at an event with only 140 characters. Allow me to challenge you to tell a captivating story by using some of the tips and tricks I’ve mastered during my time in the Twitterverse. Learn how to leverage lists, images, videos, and apps to convey an enthralling story and tweet happily ever after.

2:15 p.m.

Journaling — Blogging — Podcasting
John MaGuirk
#CCN16Podcast
Tracks: Podcasting

Journaling — Blogging — Podcasting. They are all about telling a story — the trick is to tell it well!
Journaling is entirely private – Blogging is entirely public, Which is best? It all depends on your goals. I used to write a newsletter, until I found out no one was reading it!

I exchanged my readers (non) for listeners, who can listen on their schedule not my schedule.

We’ll talk about everything your need to know before your hit record! The five elements of a successful podcast, writing “show notes”, maintaining an editorial schedule. A lot of black stuff has to hit white stuff before the mike is hot. If there’s time we talk a little about interview techniques or sometimes you’re not the star of your own show! Creating quick and dirty avatars (some folks call them logos), but they are avatars. Podcasting is the essence of niche marketing!

3:00 p.m.

Storyselling: How to Write the Perfect Nurturing Email
Steve Jolly
#CCN16Storyselling
Tracks: Blogging & Storytelling, Content Marketing
How to use interesting stories to simplify the prospect nurturing process, increase interest in your business, electrify engagement with your audience and help you sell more with email.

The perfect nurturing email has six basic parts: The Headline, Opening, Story, Segue, Call to Action and Close. Let’s break down the structure of the email, explain the purpose of each part and what you need to do to build relationships.

In addition, we will cover the best practices for native storyselling on the email platform like:

• The psychology behind the structure of the email
• Who you should be targeting in your email messages
• How your emails should look so your clients do not see them as spam
• What frequency you should email to increase engagement
• The right length for your email
• How to use “your own voice” to build relationships
• Which platforms to use for email
• How to make your emails stand out from your competitors

3:45 p.m.

Presentation Hacks
Mike Costa
#CCN16Presentation
Tracks: Creative Entrepreneurship, Business & Marketing

Simplifying and decluttering your presentation not only prevents PowerPoint poisoning, it also comes with a bonus—smooth and calm delivery. Improve your ability to share your story, communicate your brand, explain your project or deliver your message.

In this session we’ll share helpful hints and easy techniques to:

• Stay calm and confident
• Move content into a polite PowerPoint format (or another)
• Avoid myths that create road blocks
• Reinforce truths to stay on track
• Prepare for the unexpected

We will also touch (lightly) on the science behind popular practices. We’ll acknowledge reality and discuss methods for dealing with less than ideal conditions. After this session you will be able to put these concepts to work and create a system that can be replicated according to your presentation needs.