Design Room 1 – CCN16 Schedule

10:00 a.m.

Choose Your Own Legal Adventure
Rachel Schaffer Lawson
#CCN16Adventure
Tracks: Creative Entrepreneurship

Similar to the book series popular in the late 70s, Choose Your Own Legal Adventure is a session dedicated to safely navigating the treacherous landscape of law for the entrepreneur. The session is broken into 4 parts.

Part I: so you have an idea for a product/service, how do you protect it? This will discuss intellectual property issues entrepreneurs needs to be aware of (i.e. copyright, trademark and patent).

Part II: how do you protect your good/service? This will discuss corporate entities and formation as well as insurance needs for entrepreneurs.

Part III: contracts between partners, clients and vendors.

Finally, Part IV will discuss employees and various issues that can arise.

Each part will incorporate real and hypothetical scenarios (i.e. storytelling to illustrate all points) with plenty of time for questions.

10:45 a.m.

Slacking Off at Work
Lacy Paschal
#CCN16Slack
Tracks: Marketing & Business, Technology

SLACKING. It’s no longer a bad word at work. Slack is the communication platform that will change how your team works. In this session we’ll explore how Vanderbilt University implemented Slack in their Web Communications office, integrated it with their help desk, project management system, code repositories, and how it completely changed the culture of the office. If you’re wondering how to streamline communications, improve team collaborations, and centralize discussions about your work — you won’t want to miss this session.

11:30 a.m.

Internet of Things — Content for Beacons
Bayard Saunders
#CCN16IOT
Tracks: Technology, Development, Content Strategy

LIVE BEACON DEMONSTRATION! … How to do the IoT!

The latest tech elephant in the room is the “IoT” – the internet of things. But so many current IoT articles are like that old story about listening to the group of blind men describe an elephant. So we will look at the part of the elephant that involves content – development and applications for location-based beacon communications.

Google’s Internet of Things approach involves placing “beacons” in the world that broadcast Bluetooth low energy (BLE) signals with Eddystone™, the open beacon format from Google. Chrome for Android (v.49) is able to display these beacons. Download the current version of Chrome from Google Play before the session to see the demonstration on your smartphone or device. If you have a beacon, please feel free to bring it and be part of the demo!

Learn how to use Eddystone’s URL frame type (Eddystone-URL) to broadcast your website to users browsing the “Physical Web.” Associate your beacon with any URL, and deploy it to a location …

• A cat collar can let you call to find the owner.
• A bus can tell you its next stop.
• An airport can help guide you to your gate and baggage.
• A museum can take you on a tour.
• A parking meter can let you pay using your phone and the cloud.
• A restaurant can offer its menu and promotions when you walk in or walk by.
• A house for-sale can link to a 360-degree video tour.
• A store can show you what’s on sale, and different items in each aisle.
• A car for-sale can provide the CarFax report.
• A piece of art can show a video about its creation.
• A car can show a police officer proof-of-insurance.
• A person with a beacon can link to a business card, resume, mobile website, webinar or your podcast!

12:05 p.m. – 12:45 p.m. LUNCH BREAK

12:45 p.m.

Create a Plan to Take over Your World
Kathryn Lang
#CCN16TakeOver
Tracks: Content Strategy

Bloggers, entrepreneurs, video streamers all have the power to take over their world! Gather all the elements you need and then put them to work so that you can reach your defined success. It is possible and we are going to make it simple.

Define the BIG DREAM goal that will fuel your journey. Determine the individual puzzle pieces of the DREAM that will make up the full picture. Create a schedule that will give life to the dream by bringing all the pieces together. Find the support and accountability that will keep you moving forward.
Your world domination is just a few steps away.

1:30 p.m.

Create Your Own Netflix: Latest Trends in Online Video Distribution
Allie Sultan
#CCN16Video
Tracks: Photo & Video

Do you make videos, or work with clients who do? We know video is a fantastic way to market and promote your business, cause, brand or organization. You probably also know that YouTube has a revenue sharing program. Did you know you can easily rent your videos on Vimeo? What about selling or renting your videos on iTunes, Netflix, Hulu, Amazon Prime – how does that work, and what’s the revenue split for each? There’s also a new platform that makes it super easy to create your own subscription video-on-demand service…”your own Netflix” – and create your own branded video app for Apple TV and Roku.

This presentation will discuss the latest trends in online video distribution and monetization. If you work with video in any way, shape or form, understanding the current distribution landscape will empower you to take your work to the next level.

2:15 p.m.

Content Publishing Across the Curriculum
Todd O’Neill
#CCN16Curriculum
Tracks: Content Strategy

The web created the first universal publishing platform but schools, of all levels, are still having students submit paper or “electronic documents” for grading and review. Academic work lives in private, closed systems, never exposing students to the opportunity of external feedback.

This session will propose a different approach. We require incoming college freshmen to become publishers during their first few weeks in school. They create websites and use that publishing platform to post personal reflections, current event updates … and all of their assignments. The website becomes a repository for what will be a portfolio of assignments by the time a student graduates.

It’s time to change the culture of education by creating college graduates that are media literate, proficient web publishers, and good digital citizens.

3:00 p.m.

Tightrope | Engagement Without A Net
Shawn Matthews
#CCN16Tightrope
Tracks: Social Media, Marketing & Business

Over the past two decades I have created lo-fi, high-reward streetwise social, video, and stunt marketing campaigns for startups to billion dollar brands (eHarmony, Upwork, Wikipedia, O’reilly Auto Parts.) I utilize personal engagement, media stunts, grassroots marketing, and analog tactics amplified by engaging social content. I will provide strategies, tips, and ideas that can be employed by your brand, agency or organization, no matter what size marketing budget you have.

This session is for anyone wanting to build streetwise campaigns that driven by story and amplified by social to attract, delight & convert customers. Whether you are a small business, creative agency or VP of Marketing for a big brand, this session is for you.

3:45 p.m.

Business Building 101: Step Out of Fear and Into Your Story
Dana Croy
#CCN16Business
Tracks: Blogging & Storytelling, Branding, Creative Entrepreneurship

“What do you do?” You know the question-and you know it is coming. You may even dread it. You hear it a friend’s party or a local networking meeting. You are firm in your belief of what you do but you are not sure how to answer the inevitable questions. This class will walk you through creating a clear and concise story that tells others about your work. Known as the “elevator speech”, this is one of the most basic, yet powerful tools you can add to your business toolbox and it is IMPERATIVE that all entrepreneurs are able to tell their story to the world in a clear and concise manner. Bring clarity to your work while sharing your story through this powerful tool. At the end of this session you’ll be able to not only tell your story in person but write a convincing “About” page for your website that can be condensed for various audiences.