Studio B – CCN16 Schedule
10:00 a.m.
Forms Are Your Friend: Templates for Content Creation and Approval
Laura Creekmore
#CCN16Forms
Tracks: Content Strategy
A lot of us got into a creative field so we could, well, be creative. But I’m here to break the bad news: The more you can constrain yourself, the more effective your content will be. Join me for the hard truth about the rules you need to create great content.
10:45 a.m.
Redefining Branding – Telling Stories that Matter
Laura Click
#CCN16Branding
Tracks: Branding
The competition for attention is fierce and getting your message heard in today’s noisy online world is tough. Perhaps tougher than it’s ever been. But, shouting louder isn’t the solution. Success hinges on telling a more compelling story. In this session, you’ll learn the secret to telling a brand story that matters and gets the attention of your audience. And, you’ll walk away with actionable ideas that can be a game-changer for how you communicate about your business.
11:30 a.m.
Clarity – The Foundation for Your Brand (and Referrals!)
Steve Woodruff
#CCN16Clarity
Tracks: Branding
12:05 p.m. – 12:45 p.m. LUNCH BREAK
12:45 p.m.
The Art of the Podcast
Dave Delaney
#CCN16ARt
Tracks: Podcasting
Ira Glass from This American Life said, “Great stories happen to those who can tell them.” I’m going to show you how. You will also discover the five types of podcasts and the key that binds them together. You will walk away inspired to improve your podcast, or informed and ready to start your own.
1:30 p.m.
Panel: The Secret to Great Podcast Interviews
David Hooper & special guests
#CCN16Interviews
Tracks: Podcasting
An interactive presentation on how to get better interviews for your podcasts with experienced radio and podcast hosts.
2:15 p.m.
Five Steps to Producing a Successful B2B Podcast
Clark Buckner
#CCN16B2B
Tracks: Podcasting
Is podcasting right for your business? In this session you’ll learn the five steps for an effective business-to-business podcast strategy. Mid to large sized businesses have a story to tell and podcasting can be an effective vehicle to align both sales and marketing efforts to grow your company. We’ll discuss best-in-class podcast workflows for these five steps: content design, scheduling interviews, conducting interviews, production and publishing.
3:00 p.m.
Fear of Success: Creating Courageous Content
Angus Nelson
#CCN16Courageous
Tracks: Blogging & Storytelling, Content Marketing, Content Strategy
It’s that first blog post. First podcast. First request to interview someone… Walking out, onto the world’s stage with a tremble in your voice. Starting anything always seems scary at first.
“What if I fail?”; “What will others think?”; and “How can I do it right the first time?” While some would say this is the “fear of failure”, what if the opposite was true… what if we simply sabotage ourselves into thinking we don’t have what it takes?
In this session, you’ll discover:
- Why success is your biggest competitor
- The mental motivation necessary for starting well
- Tools for navigating the start of anything
- Three methods for never-ending creativity and inspiration
- The three F’s to smart failing forward
- Why, like an 80’s Journey tune, you “don’t stop believing”
3:45 p.m.
The Struggle is Real: Getting Your Story Right
Carla Swank
#CCN16Struggle
Tracks: Blogging & Storytelling, Content Strategy
The concept of narrative in marketing is one that’s been around for a long time, but it seems that all we’re hearing about these days is “telling our stories.” Yes, narrative and storytelling is a key piece of an effective marketing strategy. But there can be a major disconnect if your story doesn’t match up with your company values. Are you telling a story … or actually living it? This session will explore some of the biggest pitfalls in creating a narrative through a variety of case study examples, and provide helpful tips for how to tell an authentic story that reaches across internal and external audiences.